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What Role Does SEO Play in Online Traffic


Search Engine Optimization or SEO, in short, has been misrepresented so much that people think it is a convoluted stuff that should be left to pundits. As a consequence, small, mid-sized and some large businesses have not tried to utilize the concept as part of their marketing plan. But do you know that SEO has an integral role in generating online traffic to your site?

It is true that traffic by itself isn’t going to bring you money. What it does is increase the exposure of your site so that many people may know your business exists. By knowing of your business’ existence, the chances are that should they need something your business offers, then they’ll most likely stop by your site.

Moreover, most of the people who come to your site through the operation of SEO are qualified leads- which means that they were looking for a business like yours when they found your site in the SERP; therefore, it is a given that they already have an interest in your services or products. That is why it is popularly acknowledged that SEO has probably the best Return on Investment in advertising: better than all other forms of offline advertising, SEO is a more effective method of publicity. That is because it permits you to market to folks when they are searching for the services and products that your business offers. You do not have to convince them that they should buy a certain product or service which your business offers: you only need them to believe that you are the best business they can buy from.

You can use Google Analytics to get invaluable insight into the traffic

Once you get the desired traffic, you can employ Google Analytics to gain a lot of insight into your traffic. The insights include how the customers search, how they browse, the technology they employ, their location, the time of day they are most active, the language they use, etc. These insights are very valuable to your business as they will help you to make informed decisions about your business and the strategies to use, both online and offline.

Did you know that SEO is also good for your business visibility? It is every marketer’s desire to appear high in the Search Engine Results Pages whenever potential customers look for products or services in their niche. And it is not just because they want the customers to click simply through to their website. There is value in just showing up in search results for certain keywords related to your business: it increases your business’ visibility. Why is increasing your visibility important? It is worth noting that certain searchers don’t simply search once, but they click on some websites, alter their search terms, make a search again, and hone their search terms further. While this is going on, if your business will consistently show up in all the search results, that means you are getting more and more mind share with every potential customer, and they are most likely to click into your website. Besides, they are wont to trust you much more. Which means that SEO also raises credibility.

Credibility is very important for consistent online traffic. And good SEO improves your credibility. How? Searchers always make mental notes of rankings for the terms they input into Google and other search engines. They may be oblivious of their workings of their mind at the time, but they do make the mental note. In the mind of the consumer, your ranking high up in the SERP is a vote of confidence. It is just like it used to be when people relied on yellow pages. At that time if a person was looking for a certain service provider, they felt more confident calling those who were listed on the first pages first. Therefore, though the customers may not realize that they are beginning to trust the sites ranking high in the result pages, most certainly, and unconsciously, a high ranking in the Search Engine Results pages makes you more credible in the eyes of your potential customers. That, in turn, improves traffic to your business.

It is, therefore, imperative that you should invest in good SEO being that it increase traffic to your site. It is something you can do by yourself, but if it sounds difficult and convoluted, then some companies offer SEO services like - they will be of great help.